THIS IS US's first initiative was a collaboration with Lahav Halevy, an activist graphic designer who has designed three different posters influenced by the #MeToo movement. THIS IS US teamed up with Halevy and sold his designs to almost 40 different popular businesses throughout Tel Aviv. Customers were invited to grab a poster and in return, to donate any sum as they wished. Later on, the collaboration expanded as fashion designer Maya Zukerman (Myki Boutique) joined and designed T-shirts with Halevy's designs. Profits from the project were donated to The ‘Association of Rape Crisis Centers in Israel’.

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Designs by Lahav Halevy; T-Shirt Design by Maya Zukerman